APFR for the label fragrance formulated to universal urban dwellers.
After studying at the atelier, a new scented label started by , which is now selected from shops around the world.
is a series featuring three unique fragrances with the motto of "to universal urban dwellers," and a package that is based on the image of a military supply that is unprecedented for a fragrance brand.
As the name of Apotheke (meaning pharmacy in German) contrasts with the main line that has a rich scented prescription such as woody and floral, in contrast to the main line, the scent is dare to develop and the theme is "urban people". However, it stimulates the arctic pleasures of a brand.
The package has a lead color that retains the atmosphere of the military supplies that the brand director loves, giving it a universal and fearless impression.
As a brand, was designed as a line for so-called men, but the incense is unisex and women can enjoy it.
As a simple everyday item, it will come in handy as a holiday gift.
